Celebrity coins have created fortunes and wiped them out just as quickly. The shocking debut and rapid plunge of Kanye’s meme coin is a stark reminder: when it comes to hype-driven crypto, the line between trend and trap is razor-thin.
Yeezy Money Meme Coin Takes Crypto by Storm
Kanye West- now officially known as Ye- stepped into the crypto market and got the limelight when he launched his meme coin under the name YZY on the Solana blockchain. Wiped by an attention-catching social media post, “the official Yeezy token just dropped”, the latter move came after Kanye turned down a 2 million dollar proposal to endorse a fake Yeezy coin earlier this year.
The unbelievable $3 billion YZY token took the crypto community by storm, soaring to a market cap of that value in less than one hour. However, the excitement did not last long: the price declined by more than 65% within a few hours. A section in the official site with language that declares the right of some investors to sue waived, as well as the fact that Kanye and his company own the token 70 per cent of the total, got the attention of sharp criticism, and insider trading imputations, and the general scepticism in crypto circles.
Key Takeaways
- Speculative Mania YZY launched its trade with initial prices of $5.5-$5.9 and in a matter of minutes went up to as high as a 3 billion dollar market cap before slipping to between $1.1-1.5 billion market cap.
- Rirdown Ownership: 70 per cent of the token supply is in the possession of Kanye and his organisation, just 20 per cent is up for sale, and 10 per cent is reserved for its liquidity.
- Legal Warning: The YZY site also contains a clause in which the buyers waive the right to class-action lawsuits- another great hurdle to transparency and accountability.
- Past of Caution: Earlier in 2025, Kanye already mentioned that he was offered $2 million to promote a scam crypto, but declined the opportunity, so it is even more unexpected that he would take such a turn and launch his own meme coin.
- Retail Risk: A surge in YZY dropped the tokens 50 per cent in value in the first 24 hours it was listed, as speculators took to social media and claimed insider trading and pump-and-dump schemes were ongoing.
Should You Invest? Is the Kanye West Meme Coin Legit?
The heretic journey of the YZY token drives home how risky a celebrity-endorsed meme coin is. West has a huge following, but some alarming red lights are:
- The high level of insider ownership (70%) indicates that Ye and his team possess the majority of the supply. This increases the risk of price manipulation.
- The clause of non-lawsuit deprives the investors of any chance of seeking legal action.
- The coin has fallen drastically following initial hype-one of the signs of the so-called pump-and-dump behaviour observed in meme coins.
- Kanye, himself, has a contradictory history: he previously railed against crypto rip-offs but now is cashing in on a new, highly speculative launch.
Bottom Line:
An investment in Kanye West’s YZY meme coin is highly risky. Conduct your research, maintain a sceptical eye over celebrities leading a project, and never invest money which you cannot afford. The buzz may be enormous—but so is the risk.
The celebrity coins have made and lost fortunes, sometimes in almost equal amounts. The shattering lift off of Kanye context meme coin and commensurate precipitous decline is an abridged illustration: in the case of hype-driven crypto, the boundary between the trend and the trap is as thin as possible.
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